2/28/2011

Advanced Web Metrics with Google Analytics, 2nd Edition - pdf

Advanced Web Metrics with Google Analytics, 2nd EditionBook Description
Packed with insider tips and tricks, this how-to guide is fully  revised to cover the latest version of Google Analytics and shows you  how to implement proven Web analytics methods and concepts.This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters  who want to learn the installation, configuration, tracking techniques,  and best practices of Google Analytics.
  • Google  Analytics is a free tool that measures Web site effectiveness and helps  users better understand how web site performance; this book is a  detailed usage guide written by one of the software's original creators
  • Explains what filters keep data accurate, how to measure  Flash usage and tag for e-mail marketing, and what visitor segmentation  provides the most useful feedback
  • Examines principles and  practices of Web analytics, then shows how to use GA's reports and how  to track dynamic Web pages, banners, outgoing links, and contact forms
  • Discusses advanced setups for configuring goals and  filters, how to integrate GA with third-party systems, and how to  leverage the new API

Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

From the Back Cover
Become a Google Analytics Expert: The Practitioner's Complete Guide

Want  to implement and apply advanced web analytics techniques—without having  to be an expert? Google insider and web metrics expert Brian Clifton  helps you harness the full power of Google Analytics (GA) with this new  edition of his bestselling book. This book shows you analytics that are  advanced enough to give you all the crucial decision-making insights,  yet simple enough to digest and quickly implement in a clever way.

Whether  you're a novice or veteran, you'll soon be applying the very latest GA  techniques, best practices, and some great hacks. From tracking social  media to configuring data filters to interpreting results, start here  and quickly improve your skills, your website, your brand, and your  profits.

  • Configure a best-practice implementation for a solid web metrics platform
  • Understand features and reports in detail
  • Optimize the performance of your website by learning from real-world examples
  • Integrate AdWords, AdSense, and your internal site search tracking tool
  • Use Google Analytics in conjunction with A/B and multivariate testing
  • Optimize your online and offline marketing campaigns
  • Integrate Google Analytics data with third-party systems and applications, including your CRM system
  • Leverage the new Google Analytics API

This  book is a comprehensive roadmap to helping you get the most from your  metrics. It's an indispensable guide to helping you take your online  marketing campaigns to the next level."—Chris Sherman, Executive Editor,  Search Engine Land

If you're looking for a practical,  tactical guide in how to implement and think about web marketing  optimization, look no further. Brian Clifton spells it out by industry,  by job function, by Key Performance Indicator, and more."—Jim Sterne,  Founding Director and Chairman of the Web Analytics Association

The  must-read for anyone looking to get the most value out of Google  Analytics and web analytics."—Ashley Friedlein, CEO, Econsultancy

Guarantee  your future employment—buy, read, and implement all of the techniques  of this outstanding book."—Bill Hunt, coauthor, Search Engine Marketing  Inc.

Special offers from Google  Inside, get a Google  AdWords gift card worth $25 and find details on how you can save 50% on  the Google Analytics Individual Qualification test!

Book Details

  • Paperback: 528 pages
  • Publisher: Sybex; 2nd Edition (March, 2010)
  • Language: English
  • ISBN-10: 0470562315
  • ISBN-13: 978-0470562314
  • File Size: 9.2 MiB
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