For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can't handle. In Multisite Commerce, Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.
Mirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You'll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.
This book's start-to-finish methodology provides a common language that everyone involved in multiple sites– from executives to project managers and technical architects to site administrators–can share.
Coverage includes
- Identifying scenarios in which multiple sites are necessarySystematically reducing the cost and complexity of establishing multiple e-commerce sitesOrganizing the business to effectively administer multiple sitesConstructing a shared platform that makes it possible to build and deploy new sites faster than ever beforeGiving sites their own personalities even though they are being built on shared infrastructureIdentifying the traps and landmines your project might encounter and maximizing the chances of successManaging project scope, organizational politics, and shifting executive prioritiesChoosing the best technical architecture pattern for your multisite scenario
About the Author
During his 20 years at IBM, Lev Mirlas, Licensed Professional Engineer, pioneered the development of multiple commerce sites on a single platform. Mr. Mirlas architected the introduction of multisite business patterns, as well as the B2B and B2C business model patterns in IBM WebSphere Commerce product. In his work, he has accumulated much valuable real-life experience with companies struggling to create multiple sites; this experience serves as the basis of this book. He has obtained numerous patents for inventions in the fields of electronic commerce and trusted computing. Mr. Mirlas obtained his master's degree in engineering from the University of Toronto in 1995.
Book Details
- Paperback: 432 pages
- Publisher: IBM Press; 1 edition (August 31, 2009)
- Language: English
- ISBN-10: 0137148879
- ISBN-13: 978-0137148875
- File Size: 5.0 MiB
- Hits: 618 times
