How to Use Social Media, Measure Marketing, and Create a Culture of Execution. Your Hands-On Guide for Creating Continuous, Profitable Growth!
Use the proven, six-step Marketing Process to:
# Create a marketing plan with execution built in to the process.
# Accurately predict the ROI of marketing and sales to improve results.
# Integrate marketing best practices with new social media breakthroughs.
# Improve customer experience and customer lifetime value.
# Refine your brand and positioning to create a competitive advantage.
# Update strategy in real time to respond to changing market conditions.
# Create a culture that thrives on accountability, execution, and winning.
A Better Way to Plan and Executeute!
Master Monique Reece's Proven Marketing Process:
# Purpose: Define your vision and specific strategic goals.
# Research: Deepen your understanding of customers, markets, and competitors.
# Analyze: Uncover powerful new growth opportunities.
# Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build your brand.
# Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.
# Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.
About the Author
Monique Reece is the founder and CEO of MarketSmarter, a marketing consulting and training firm that helps companies improve strategy and implement real-time business planning processes to develop a culture of execution. MarketSmarter helps businesses create dynamic cultures that inspire innovation, employee commitment and customer loyalty. Monique has more than 20 years of marketing and executive management experience working with both Fortune 500 companies and fast-growing entrepreneurial businesses. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development and Corporate Planning at Avaya. She has created business strategy, marketing plans, and training programs for several of the world's leading brands.
Book Details
- Paperback: 408 pages
- Publisher: FT Press; 1 edition (April 9, 2010)
- Language: English
- ISBN-10: 0137010109
- ISBN-13: 978-0137010103
- File Size: 7.3 MiB
- Hits: 1,396 times
