3/23/2011

Away3D 3.6 Essentials

Book Description
Away3D is one of the most popular real-time 3D engines for Flash. Besides creating various detailed 3D environments you can also create animated 3D scenes, use various special effects, integrate third-party libraries, and much more. The possibilities of using this engine are endless. But will you be able take full advantage of all these features and make a 3D application that is picture perfect?.

This is the best book for guiding you through Away3D, and the possibilities it opens up for the Flash platform. You'll be able to create basic 3D objects, display lifelike animated characters, construct complex 3D scenes in stunning detail, and much more with this practical hands-on guide.

Starting with the very basics, this book will walk you through creating your first Away3D application, and then move on to describe and demonstrate the many features that are available within Away3D such as lighting, shading, animation, 3D text, model loading and more. With the help of this comprehensive guide to all the information you ever needed to use Away3D, you'll find yourself creating incredibly detailed 3D environments in no time.

You begin with an overview of downloading the Away3D source code and configuring various authoring tools like Flex Builder, Flash Builder, FlashDevelop, and Flash CS4. Next you ease your way through creating your first primitive 3D object from scratch, then move on to creating stunning 3D environments with incredibly detailed textures and animations. You will make applications react to mouse events, with the click of a mouse – literally, learn ways to focus your camera and perfect your creation by viewing it from all angles, and take your Away3D application to the next level by overcoming the limitations in default Away3D algorithms. You will also learn optimization techniques to obtain the best performance from Away3D, without compromising on visual appeal.

Create stunning real-world 3D Flash applications, right from displaying your first sphere to creating entire 3D cities, with plenty of tips to help you avoid common pitfalls.

What you will learn from this book

  • Draw primitive shapes such as cubes, cones, spheres, and planes without having to manually construct them from their basic elements
  • Add eye-catching special effects to your Away3D application
  • Warp, curve, modify, and bend 3D text to your will
  • Focus the Camera and view 3D objects from all angles
  • Improve mouse interactivity in your 3D application
  • Integrate third-party libraries such as TweenLite and Stardust with Away3D to animate 3D objects and create particle effects
  • Use sprites and sprite classes
  • Utilize the power of Pixel Bender for image processing
  • Export 3D models from 3D modeling applications such as 3ds Max, Blender, MilkShape, and Sketch-Up
  • Get practical tips on achieving maximum performance in your 3D applications

Approach
Away3D is an impressive technology, and this book is focused on showing you how to create practical and fun 3D Flash applications with plenty of step-by-step examples, tips to help you avoid common mistakes, plain English explanations of the concepts and techniques used by Away3D, and honest advice to help you understand some of the inconsistencies in the Away3D code base.

Who this book is written for
This book is meant for beginners as well as experienced Flash developers who are looking to create 3D applications in Flash using the Away3D engine. Whether you are using Away3D for the first time or are a seasoned developer, this book will provide you with a solid foundation in taking Flash to the next dimension. It can also be used as a reference guide by Flash developers who are already familiar with Away3D.

Book Details

  • Paperback: 400 pages
  • Publisher: Packt Publishing (January, 2011)
  • Language: English
  • ISBN-10: 184951206X
  • ISBN-13: 978-1849512060
  • File Size: 38.3 MiB
  • Hits: 966 times
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Successful Freelancing for Web Designers

Book Description
Being a great Web designer or developer is one thing — running a successful freelance business another. Whether you already have work experience in companies or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven't had to deal with so far. As a freelance Web designer, you also have to be a project manager, office administrator, accountant, controller and IT expert.

The eBook is a summary, a "best of" compilation of articles about professional freelancing that have been published on Smashing Magazine and Noupe in 2009 and 2010. We re-arranged everything, corrected it carefully, added beautiful illustrations and — where necessary — updated the content. Many screenshots and links were removed to make the book easier to read and print.

The eBook, in PDF format, is ideal for archiving, for arm chair or mobile reading and, of course, for printing. In addition to the 21 published articles, the eBook contains 2 exclusive newly written pieces, with 20 exclusive beautiful illustrations by Ricardo Gimenes.

The book is not protected by DRM and is available exclusively in the Smashing Shop. Please respect our work and the hard efforts of our writers. If you have received this book from a source other than the Smashing Shop, please support us by purchasing your copy in our online store.

The authors are: Robert Bowen, Tim Mercer, Cameron Chapman, Paul Boag, Andrew Follett, Sam Barnes, Graham Smith, Ryan Scherf, Aurimas Adomavicius, Andy Rutledge, Luke Reimer, Rob Smith, Jeff Gardner, Peter Smart, Aaron Griffith, Alyssa Gregory and Thursday Bram.

Table of Contents
In the 264 pages, spread over four chapters, you will read:

1. Basic Skills of Freelance Web Designers

  • Essential Habits of An Effective Professional Freelancer
  • Common Questions of Web Designers
  • The Designer Who Delivers
  • Critical Mistakes Freelancers Make
  • The Importance of Customer Service
  • Creatively Handling the Admin Side of Freelancing
  • Pitching Like a Pro
  • The Finances of Freelancing96

2. Communication with Clients & Partners

  • How To Identify and Deal With Different Types Of Clients
  • 5 Simple Tips for Improving Designer-Client Relationships
  • How to Communicate with Developers Effectively
  • How to Educate Your Clients on Web Development
  • How to Explain to Clients that They Are Wrong
  • How to Respond Effectively to Design Criticism
  • How to Persuade Your Users, Boss or Clients
  • How to Create the Perfect Client Questionnaire

3. Marketing – Convincing Strategies for Freelancers

  • Getting Clients: Approaching the Company
  • Converting Prospects into Clients
  • Marketing Rules and Principles for Freelancers
  • How Many Ideas Do You Show Your Clients?

4. Contracts & Pricing

  • Freelance Contracts: Do's And Don't's
  • What's In A Price: Guidelines For Pricing Web Designs
  • Quality-Price-Ratio in Web Design

Book Details

  • Paperback: 263 pages
  • Publisher: Smashing Media (June, 2010)
  • Language: English
  • File Size: 5.8 MiB
  • Hits: 2,679 times
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How to Create Selling E-Commerce Websites

Book Description
This e-book steps you through the preparation of your e-commerce projects, showing you what it takes to present merchandise as beautifully and convincingly, and how to run valid and successful A/B and multivariate testing of various designs.

The articles are a selection of the best from Smashing Magazine in 2009 and 2010 dealing with creating e-commerce websites. They have been carefully edited and prepared as a PDF version and versions for ePub and Mobipocket compatible e-book readers, such as the Apple iPad and Amazon Kindle. Some screenshots and links were removed in order to make the book easier to read and to print.

We have put this book together to give you all the information you need for successful e-commerce websites in one fell swoop. Enjoy and good luck with your work!

Table of Contents
In more than 260 pages, you will read articles about:

  • Getting Started With E-Commerce
  • 5 Universal Principles For Successful E-Commerce-Sites
  • 12 Tips for Designing an Excellent Checkout Process
  • How to Engage Customers in Your E-Commerce Website
  • Principles of Effective Search in E-Commerce Design
  • 15 Common Mistakes in E-Commerce Design
  • E-Commerce: Fundamentals of a Successful Re-Design
  • Improve Your E-Commerce Design With Brilliant Product Photos
  • How To Use Photos To Sell More Online
  • Design To Sell: 8 Useful Tips To Help Your Website Convert
  • 7 More Useful Tips To Help Your Site Convert
  • Optimizing Conversion Rates: Less Effort, More Customers
  • Optimizing Conversion Rates: It's All About Usability
  • Use Conversions To Generate More Conversions
  • The Ultimate Guide To A/B Testing
  • Multivariate Testing: 5 Simple Steps to Increase Conversion Rates

The authors are: Rachel Andrew, Cameron Chapman, James Chudley, Paras Chopra, Peter Crawfurd, Dmitry Fadeyev, Jeffrey Olson, AndrĂ¡s Rung and Frank Puscher

Book Details

  • Paperback: 263 pages
  • Publisher: Smashing Media (December, 2010)
  • Language: English
  • File Size: 28.1 MiB
  • Hits: 3,204 times
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