Twitter Up Your Business - PDF

Book Description
How to market your business on Twitter

In this Rockable* Mini-Book, author Maneesh Sethi takes a look at the social networking phenomenon Twitter from the perspective of a business owner, and explains how to make the most of the service to boost your company's brand, popularity, and -of course- sales.

By the time you've finished this book, you'll know not only the basics of Twitter usage, but how to deliver value in only 140 characters, build a loyal following, and use that following to expand your reach and market your business.

What will you learn
In this book, you'll learn enough to go from beginner to power user.

• In Chapter 1, you'll learn how to set up your Twitter environment; that is, create an account, get started with Twitter, and download some cool Twitter programs.
• In Chapter 2, you will learn how to find interesting people to follow on Twitter.
• In Chapter 3, we'll talk about how to deliver value to your users.
• In Chapter 4, you'll learn how to get lots of people to follow you.
• Finally, in Chapter 5, you'll learn specific strategies about how to use Twitter to market your business.

Book Details

• Paperback: 78 pages
• Publisher: Rockable Press (December, 2009)
• Language: English

• File Size: 5.7 MiB
• Hits: 1,391 times

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The Adobe Photoshop CS4 Dictionary: The A to Z desktop reference of Photoshop - PDF

Book Description
Find solutions fast with this handy encyclopedic guide to Photoshop's multitude of terms and options. Conveniently organized in a clear A to Z format, this attractive, illustrated desktop reference covers every action you are likely to make as you manipulate photographs and digital images in Photoshop.

Whether you're a beginner or a seasoned Photoshop user, there'll be tools and features you've forgotten, missed or never memorized, but that needn't slow down the creative process. As well as complete A-Z listings that answer all the questions you'll come up against, a step-by-step techniques section covers the everyday tasks you'll refer to again and again.

This visual resource is the ideal companion to every Photoshop book on your shelf. Don't start working in Photoshop unless it's by your side!

• Intuitive A to Z format and clear, concise definitions make this the ideal desk reference guide to Photoshop's multitude of tools, options and features.
• Find the explanations, answers and practical advice you need to quickly get on with the task in hand – don't waste time looking anywhere else!
• Fully updated for CS4, with source images from the book and supporting tutorials provided on the accompanying website: www.photoshop-a-z.com.

Book Details

• Paperback: 336 pages
• Publisher: Focal Press (March, 2009)
• Language: English
• ISBN-10: 0240521323
• ISBN-13: 978-0240521329

• File Size: 35.3 MiB
• Hits: 852 times

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Windows 7 Device Driver - PDF

Book Description
The First Authoritative Guide to Writing Robust, High-Performance Windows 7 Device Drivers

Windows 7 Device Driver brings together all the information experienced programmers need to build exceptionally reliable, high-performance Windows 7 drivers. Internationally renowned driver development expert Ronald D. Reeves shows how to make the most of Microsoft's powerful new tools and models; save time and money; and efficiently deliver stable, robust drivers.

Drawing on his unsurpassed experience as both a driver developer and instructor, Reeves demystifies Kernel and User Mode Driver development, Windows Driver Foundation (WDF) architecture, driver debugging, and many other key topics. Throughout, he provides best practices for all facets of the driver development process, illuminating his insights with proven sample code. Learn how to

• Use WDF to reduce development time, improve system stability, and enhance serviceability
• Take full advantage of both the User Mode Driver Framework (UMDF) and the Kernel Mode Driver Framework (KMDF)
• Implement best practices for designing, developing, and debugging both User Mode and Kernel Mode Drivers
• Manage I/O requests and queues, self-managed I/O, synchronization, locks, plug-and-play, power management, device enumeration, and more
• Develop UMDF drivers with COM
• Secure Kernel Mode Drivers with safe defaults, parameter validation, counted UNICODE strings, and safe device naming techniques
• Program and troubleshoot WMI support in Kernel Mode Drivers
• Utilize advanced multiple I/O queuing techniques

Whether you're creating Windows 7 drivers for laboratory equipment, communications hardware, or any other device or technology, this book will help you build production code more quickly and get to market sooner!

Book Details

• Paperback: 384 pages
• Publisher: Addison-Wesley Professional (November, 2010)
• Language: English
• ISBN-10: 0321670213
• ISBN-13: 978-0321670212

• File Size: 6.3 MiB
• Hits: 1,942 times

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