Flash + After Effects, 2nd Edition: Add Broadcast Features to Your Flash Designs - pdf

Book Description
Flash Designers: push Flash to the next level with After Effects’ robust toolset. CS5 delivers more complete integration of these two powerhouse applications-so you can expand your multimedia horizons. Flash + After Effects gives you a working understanding of the AE toolset and professional techniques that raise the design bar for web, HD broadcast, or CD/DVD delivery. The companion web site contains project media for hands-on practice of essential production skills, including:

* Working with live video in Flash and the After Effects timeline
* Using alpha channels for keying and enhancing interactivity
* Integrating new CS5 features including the Roto Brush and Code Snippets
* Exporting layered After Effects compositions for Flash
* Building interactive 3D environments with video, cameras, and lights
* Enhancing character animation using IK and Puppet Tools
* Exporting video in HD and for the Web

From the Back Cover
Flash Designers: push Flash to the next level with After Effects’ robust toolset.
* Add motion graphics and visual effects to your Flash projects
* Fuse 3D depth into 2D animations
* Prepare Flash animations for broadcast
* Save development time in executing animations

Combine these two powerhouse applications to expand your multimedia horizons. Flash + After Effects gives the experienced Flash designer a working understanding of the After Effects toolset with professional techniques that raise the design bar for Web, broadcast, or CD/DVD delivery. The companion DVD contains project media that permit you to practice essential After Effects skills that include:
* Working with video and the AE timeline
* Using alpha channels for keying and enhancing interactivity
* Putting vector animation to work with Text and Shape Layers, and animation presets
* Creating 3D backgrounds with cameras and lights
* Animating with Behaviors, Parenting, Expressions and the Puppet Tool
You also get a video primer, render and file optimization techniques, and publishing and streaming guidelines.

About the Author
Chris Jackson is an author, computer graphics designer, and tenured professor at the Rochester Institute of Technology (RIT). He teaches a variety of graduate-level courses and professional workshops focusing on 2D computer animation, 3D digital imaging, instructional multimedia, and motion graphics. He is a multimedia consultant for Fortune 500 companies and national museums. Chris’ professional design work has received over 25 distinguished national and international awards for online communication. He has presented his research and professional work at Adobe MAX, ACM SIGGRAPH, UCDA Design Education Summit, and the Society for Technical Communications (STC). Chris is the author of Flash + After Effects and Flash Cinematic Techniques: Animating and Building Interactive Stories, and co-author of Flash 3D: Animation, Interactivity, and Games.

Book Details

• Paperback: 312 pages
• Publisher: Focal Press; 2 edition (August, 2010)
• Language: English
• ISBN-10: 0240813510
• ISBN-13: 978-0240813516

• File Size: 132.9 MiB
• Hits: 958 times

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The Business Playground: Where Creativity and Commerce Collide - pdf

Book Description
FOREWORD by legendary business icon, Virgin’s Richard Branson
“Every child is an artist. The problem is how to remain an artist once we grow up.”
Pablo Picasso

In today’s flat world, business as usual no longer cuts it. Anyone can compete on quality, price and timing. So what’s the secret weapon that will boost your business over and above the competition?
Creativity!
But far too often creativity is sidelined and the energy and excitement that go along side it are subdued.
The Business Playground will change all that!
Prodigious musician, producer and entrepreneur Dave Stewart, and advertising and branding guru Mark Simmons show you how to rediscover your creativity. Through a quirky selection of idea-inducing games and stimulating stories you’ll be able to bring your workplace back to life.
Be inspired by creative conversations with legendary Mick Jagger, Tony Award winning director Matthew Warchus, and Microsoft co-founder Paul Allen. And learn from innovative companies like Google, NASA and Nokia.
Unleash your amazing creative potential and get ready to play!

What they say about Dave Stewart:
“If you are an entrepreneur and you spend time with Dave, you will know exactly what your next business idea should be, if you are a philosopher and you get talking to Dave, your mind will suddenly have clarity like never before. If you are a student and you listen to Dave, immediately you will believe in yourself and know exactly what you need to do next. Dave is a creative genius.”
-Simon Fuller, Founder and CEO of 19 Entertainment and creator of American Idol

“Captain Dave is a dreamer and a fearless innovator, a visionary of high order, very delicately tractable on the surface but beneath that, he's a slamming, thumping, battering ram, very mystical but rational.”
-Bob Dylan

“Dave is who we all want to be – living his dream and actually changing the world every day with his gentle inspirational genius.”
-Janice Vandenbrink, Senior Vice President of Global Systems at Visa International

“Dave is a truly extraordinary blend of creative genius and business person with flair.”
-Rita Clifton, Chairman of Interbrand

“Real creativity has me in awe, and Dave Stewart is one of the most thrilling creative minds I have ever met.”
Anita Roddick, Founder of The Body Shop

“When I met Dave he talked for 12 hours about the impact of digitalizationon the production and distribution of media. As a banker, I didn't know what the hell he was talking about – nor did anyone else. Over the next five years, we all found out.”
-Michael Philipp, Chairman and Executive Board Member of Credit Suisse Europe, Middle East And Africa

“For over 30 years I have been working with creative people the world over; but none compare with Dave. His creative cup overflows with originality, profusion and, most importantly, generosity. He is undoubtedly a genius”
-Andy Law, Worldwide Chairman, The Law Firm

“Jack of All Trades Master of All of Them"
-Sunday Times

“He's a One Man Advertising Think Tank"
-The Daily Telegraph

What they say about Mark Simmons and Punk Marketing:
“Blunt, fair, fearless and outrageous – just like the marketing style they espouse.”
-Publishers Weekly

“Punk’ reads like the insider wisdom your tattooed brother gave during your first nose-piercing session: ‘Don't show Mom, but the girls at school will dig it.’"
-Advertising Age

“Taken together, their anecdotes show that truly original, engaging, and— most important — surprising ads will always prevail, whether they're labeled punk or not."
-Business Week

About the Author
Dave Stewart is  founder and chairman  of Weapons of Mass Entertainment, an idea  factory described by  the LA Times as ‘a media  company for the new world'. A multimedia entrepreneur,  his career spans more than 25 years and over  100 million album sales. As well as being one half of Eurythmics with Annie Lennox, Stewart has  worked with some of the best including Bono,  Mick Jagger, Gwen Stefani, Sinead O'Connor,  Tom Petty and Bob Dylan, winning best  songwriter and best producer 4 times as well  as numerous Grammy and Life Time Achievement  Awards. Described by Dylan as 'a fearless  innovator', Stewart was recently named one of  the 100 Most Creative People in Business  by Fast Company Magazine. Stewart is  an acclaimed public speaker and regularly  advises businesses on creativity and  innovation. He is a key advisor to  mobile phone giant Nokia, where he has the  unique title of 'change agent', and has  created a number of  game-changing ventures in the  entertainment industry. Stewart is an  accomplished photographer and filmmaker, and  also makes a mean vodka martini.

Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an adviser to the Bill & Melinda Gates Foundation and Al Gore's Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more. Mark frequently speaks at conferences about creativity, marketing and branding. He passionately believes in the power of ideas to make a positive difference in business and society and works with organizations around the world to put this into practice.

Book Details

• Paperback: 264 pages
• Publisher: New Riders Press; 1 edition (July, 2010)
• Language: English
• ISBN-10: 032172058X
• ISBN-13: 978-0321720580

• File Size: 8.3 MiB
• Hits: 1,338 times

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Communicating Design, 2nd Edition: Developing Web Site Documentation for Design and Planning - pdf

Book Description
Most discussion about Web design seems to focus on the creative process, yet turning concept into reality requires a strong set of deliverables–the documentation (concept model, site maps, usability reports, and more) that serves as the primary communication tool between designers and customers. The only guide devoted to just that topic is now bigger and better.

Combining quick tips for improving deliverables with in-depth discussions of presentation and risk mitigation techniques, author Dan Brown shows you how to make the documentation you’re required to provide into the most efficient communications tool possible. From usability reports to project plans, content maps, flow charts, wireframes, site maps, and more, each chapter includes a contents checklist, presentation strategy, maintenance strategy, a description of the development process and the deliverable’s impact on the project.

The second edition of this popular book is in a larger format with nearly 100 additional pages and contains new chapters with updated and more numerous illustrations. A completely new section teaches designers how to create deliverables in the context of telling a larger story.

About the Author
Dan Brown has been practicing information architecture and user experience design since 1994. Through his consulting work in both public and private sectors, he has improved enterprise communications for both Federal and Fortune 500 clients, currently the Federal Communications Commission. Dan writes and speaks frequently on information architecture, and contributed to the inaugural issue of UX Matters, a new online magazine dedicated to user experience design. Dan is very active in the local Washington, DC information architecture community, and serves on the advisory board for the Information Architecture Institute.

Book Details

• Paperback: 312 pages
• Publisher: New Riders Press; 2 edition (September, 2010)
• Language: English
• ISBN-10: 0321712463
• ISBN-13: 978-0321712462

• File Size: 34.2 MiB
• Hits: 2,648 times

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