Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.
Design is the Problem explains:
- How sustainability isn't as difficult to understand and address as many would have you think
- Several of the leading frameworks and perspectives on sustainability
- How to insert sustainability into the development process that you're already using
- The many, practical strategies that make the products, services, and events you design and develop more sustainable—right now
"If a sustainable world is to be less about stuff, and more about people, what should designers design? Nathan Shedroff challenges designers to focus on what the experience of a sustainable world can be like. I hope every designer will read this book: they ll be inspired to learn that even as they stop creating stuff, there s still a lot of work for them to do."
—John Thackara, creator of the Door of Perception conference, author of In The Bubble
"Nathan Shedroff has demonstrated a new discipline as a design deviant. He deviates from the norm of cause (perceived need) and effect (delightful fetish) to question whether we can design to fulfill experiences or true needs by crafting not what is simply less, but something different. This is an opening volley for the next new economy."
—Ric Grefe, Executive Director, AIGA
"Design is the Problem illustrates that, when done intentionally and thoughtfully, design can be the solution to our most pressing social and environmental challenges. The book is a comprehensive primer for anyone interested in redesigning not just products, but the way we do business, the way we address problems, and the way we envision and forge our future."
—Simran Preeti Sethi, co-host/writer of Sundance Channel s "The Green" and contributing author to Ethical Markets: Growing the Green Economy
Book Details
- Paperback: 352 pages
- Publisher: Rosenfeld Media (February 2009)
- Language: English
- ISBN-10: 1933820004
- ISBN-13: 978-1933820002
- File Size: 13.5 MiB
- Hits: 1,653 times
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