10/13/2010

The Sustainable Network: The Accidental Answer for a Troubled Planet - pdf

The Sustainable Network: The Accidental Answer for a Troubled PlanetBook Description
What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.

Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.

If each of us represents a node on this network, then it’s time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use.

  • Discover how the sustainable network connects us all, with examples of how it’s already effecting change
  • Understand how this network magnifies the impact of even the smallest change and newest idea
  • Explore the role that various market and political forces play
  • Learn how the network can be improved to better address environmental, economic, and social conditions
  • Get practical advice that you or your business can follow now

About the Author
Sarah Sorensen is currently the Sr. Manager of Corporate Communications at Juniper Networks. She has spearheaded Juniper’s Corporate Social Responsibility initiatives and worked on the company’s corporate sustainable program, while managing Juniper’s business announcements, crisis communications, public sector outreach and overall corporate message consistency across all business units. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries. A graduate of UCLA (1996) where she majored in English and was a member of UCLA’s Division 1 women’s soccer team, she has focused her efforts in marketing, communications, and public relations for both start-ups and Fortune 500 companies.

Book Details

  • Paperback: 364 pages
  • Publisher: O’Reilly Media, Inc. (October 28, 2009)
  • Language: English
  • ISBN-10: 0596157037
  • ISBN-13: 978-0596157036
  • File Size: 10.2 MiB
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