Book Description
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!
There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know much about marketing? Don't worry: This book gives you all the tools you'll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!
You'll Learn How To
- Identify your app's unique value, target audience, and total message
- Understand the App Store's dynamics and choose the right strategy to cut through clutter
- Set the right price for your app
- Get App Store and third-party reviewers to recommend your apps
- Write effective press releases for your apps and time your publicity for maximum effectiveness
- Blog about your app and get the attention of influential bloggers
- Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
- Use promotions and cross-marketing, just like professional marketers do
- Build an audience that will buy your next app, too!
About the Author
Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high-technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, Intel, and Novell. Hughes is the author of 10 technology books and numerous trade press articles on technology and marketing topics.
He is the developer and lead instructor for Xcelme's (www.xcelme.com) iPhone App Marketing, a course that has helped scores of developers learn how to market their iPhone/iPad apps the right way in a very competitive market.
Jeff is a frequent contributor to popular iPhone/iPad app sites including 148Apps.Biz, an iPhone development and news site. He has also consulted to a growing number of independent developers and small companies on how to launch and market their iPhone apps, offering marketing expertise and consulting services to help their apps gain maximum exposure. Hughes has a B.S. degree in marketing with a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.
Book Details
- Paperback: 312 pages
- Publisher: Que; 1 edition (April 22, 2010)
- Language: English
- ISBN-10: 0789744279
- ISBN-13: 978-0789744272
